MTV Networks is giving back to deserving college students through a new initiative, “Random Acts of mtvU.”
Beginning Monday, MTV, MTV2 and mtvU will broadcast special segments surprising worthy college students across the U.S. with gifts with the help of stars Usher, Macklemore & Ryan Lewis, Nick Cannon and Darren Criss.
Each segment, which will play throughout the week, will premiere on MTV during the 4 p.m. ET/PT hour each day and will then run on sister networks MTV2 and mtvU.
The “Random Acts of mtvU” initiative kicks off Monday with Usher and MTV’s Sway Calloway, Tuesday with Macklemore & Ryan Lewis, Wednesday with Cannon and Thursday with Criss.
The “Random Acts” include a $24,000 tuition gift, VIP passes, gear, gift cards, a grant and a trip to the MTV Video Music Awards.
Source: The Hollywood Reporter