‘Wild ‘N Out’ Revival Hits Network Highs on MTV2 3


Nick Cannon’s comedy show and new series “Ain’t That America with Lil Duval” drive the cable network’s biggest ratings day since it launched in 1996.

Comedy seems to be a good fit on MTV2. The cable network saw its best ratings day ever on Tuesday thanks to the premieres of Nick Cannon Presents: Wild ‘N Out and Ain’t That America with Lil Duval.

Cannon’s sketch comedy show, a revival of the 2005 MTV series of the same name, led the way with its fifth season launch at 11 p.m. The series averaged 1.1 million viewers and a 1.3 rating in the network’s targeted 12-34 demographic. It marks the highest-rated broadcast in the MTV sibling’s nearly 20-year history.

The series preformed especially well with teenagers, scoring a 2.9 rating with young men and a 2.1 rating among young women.

Viral video series Ain’t That America with Lil Duval pulled the network’s second-best returns after its lead-in. The series averaged 800,000 total viewers and a 0.9 rating with 12-34-year-olds.

MTV2 has been making more of a push into originals in the last few years, including new series Guy Code,  Nitro Circus Live, Hip Hop Squares and  The Dub Magazine Project.

 

 

 

Source: THR


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